As part of our tourism project, in partnership with Visit Scotland and thanks to funding from Museums Galleries Scotland, we have developed a toolkit that aims to support museums in attracting new and repeat audiences through offers directly aimed at the travel trade. This toolkit explains what the travel trade is, what its distribution market looks like, how to create bookable products and tips for getting your product to market. If you would like any further support in this area, please do reach out to us and we’d be happy to either answer your questions directly, or connect you with our partners at Visit Scotland.
Developing your travel trade offer
