XpoNorth reveals groundbreaking partnership with Smartify to give global reach to Highlands and Islands museums
Museums in the Highlands and Islands will be given a unique opportunity to showcase their incredible collections on the global stage, as XpoNorth Digital announces a groundbreaking partnership with Smartify.
This transformative opportunity will give five museums in the region the chance to feature on the world’s most downloaded museum app and tell their story to audiences all over the planet, with support from a digital content creator to help them pull together the content they need.
As part of the project, each museum will have their venue listed on the Smartify platform, which enables cultural attractions of any size to offer a slick, accessible smartphone-led experience to every visitor. Their collection, which can range from 10s to 100s of objects, will be digitised and uploaded, along with a five minute curated video telling their story, a multi-media tour, the opportunity to create an e-shop and all the data and support needed to ensure they get the most from the opportunity.
XpoNorth Digital, Highlands and Islands Enterprise’s mechanisms for specialist digital support for creative and heritage networks based across the Highlands and Islands, believes the partnership is a revolutionary one that has the power to elevate the global status of regional museums exponentially.
Nicola Henderson, XpoNorth Specialist Advisor for Heritage said: “Smartify has over three million users across the world. That’s three million people who love museums; who love history, who love art. Helping Highland museums to get on the platform and tell their stories to a targeted audience of this size could be transformational.
“The Smartify platform gives museums the tools they need to build new experiences within their buildings for their physical visitors, while also helping them to reach out to new audiences. It will help to drive engagement with their collections and stories, while offering opportunities to generate revenue from a global audience. I’m really excited to work with museums of all sizes from anywhere in the Highlands or Islands to explore what this partnership could mean for their organisation.”
Christopher Bazley, Smartify’s Head of Global Partnerships said: “Smartify’s commitment to making world-class digital engagement affordable and accessible to as many museums as possible is part of our DNA. As part of our ongoing commitment to supporting the Highlands and Islands and its globally significant cultural heritage, we are delighted, honoured and excited to have the opportunity of working with XpoNorth on this important project.”
This opportunity is open to any museum based in the Highlands and Islands and participants will be selected through an open application process delivered in collaboration with XpoNorth, Smartify and stakeholder networks.
XpoNorth will be running two dedicated online information sessions in partnership with Smartify to allow museums to gain more information on the opportunity and ask any questions ahead of making an application. These will take place on October 19 and November 16. The application window will close at 5pm on Friday 2nd December.
Email for more information or register for the events here:
– Wednesday 19th October: 2pm-3pm
Information Session: Smartify Opportunity for Highlands and Islands Museums
Register here
– Wednesday 16th November: 2pm-3pm
Information Session: Smartify Opportunity for Highlands and Islands Museums
Register here