Cromarty’s History Comes to Life in New Digital Walking Tour

Historic photograph showing people gathered beside fishing boats and baskets on Cromarty shore, with the hills across the water in the background.

Cromarty Museum is bringing its historic photographs of the town’s fishing community to life in a new digital walking tour, Fisherfolk of Cromarty. Supported by The National Lottery Heritage Fund, the free experience uses historic photographs, local stories and digital technology to take visitors back to the streets of Cromarty at the beginning of the 20th century.

Fisherfolk of Cromarty is one of four digital commissions developed through the Highlands and Islands Digital Heritage Network, a project devised and developed by Museums and Heritage Highland and The Space, bringing together nine rural museums to explore new ways of using digital technology to share their collections and connect with audiences.

The experience uses photographs taken by local photographer Willie John Smith between 1903 and 1910, bringing them into the modern streetscape through a smartphone-based experience. Visitors can follow a nine-stop route through Fishertown, across the Links and down to the harbour, listening to short audio stories along the way.

The photographs offer a fascinating glimpse into everyday life in Cromarty’s fishing community – from working on the boats and preparing the catch to the often-overlooked work of the women who supported the fishing industry.

The stories also include reflections and memories from local people, helping to connect the historic photographs with the Cromarty of today.

We’ve been particularly interested in what digital can offer museums with small teams and limited resources. The aim isn’t simply to create something “digital”, but to find approaches that make sense for each museum, its collections and its communities.

Cromarty Museum’s project is a great example of this. Rather than keeping historic photographs inside the museum, the experience takes them back out into the town and puts them in conversation with the places they depict.

It also means that people who can’t visit Cromarty can explore the experience online, opening up the collection to remote audiences, students and researchers.

For Cromarty Museum, this is an opportunity to try something new with an important local collection while the museum works towards its wider redevelopment.

For us, it’s also a great example of what the Highlands and Islands Digital Heritage Network is about: giving rural museums the opportunity to explore new ideas, work with creative digital partners and find new ways to connect people with the heritage on their doorstep.

Fisherfolk of Cromarty launches on Monday 24 August and is free to explore.

Visitors can download the tour using the free Wi-Fi in the Cromarty Museum courtyard before setting off.

There is also a desktop version for anyone who can’t make it to Cromarty in person.

Find out more and explore Fisherfolk of Cromarty on the Cromarty Museum website.

The Highlands and Islands Digital Heritage Network is supported by The National Lottery Heritage Fund. Thanks to National Lottery players for helping make this project possible.

The network is delivered by Museums and Heritage Highland and The Space, working with nine museums across the Highlands and Islands.

Pitch opportunity: create a digital walking tour to showcase historic images for Cromarty Museum

A group of fisher boys at Cromarty harbour - Willie John Smith (Cromarty Museum)

Cromarty Museum is looking to commission a production company to design and deliver a location-based digital heritage experience based on a significant photographic collection documenting Cromarty’s historic fishing community. This opportunity is available through the Highlands and Islands Digital Heritage Network, a National Lottery Heritage Fund digital development programme.

The project will showcase a 1903 collection of photographs by Willie John Smith, providing public access to part of the museum’s collection during its extended closure for redevelopment. The images document the working lives, social conditions, dress and community relationships of Cromarty’s fishing community at the beginning of the 20th century. The photographs represent a way of life that has since disappeared and are of strong local and national interest.

The project aims to engage local community members to co-create new content including oral history, forming part of an immersive audio narrative. The museum is keen to explore how innovative digital technology can elevate the walking tour experience. For example, through subtle animation to bring historic photographs to life and through creative use of sound and storytelling.

The final output will be a free, mobile-access location-based 8-10 stop digital walking tour through the town of Cromarty, and a fully accessible online version for remote audiences.

The project will launch in mid-August 2026..

About Cromarty Museum
Cromarty Museum collects and exhibits the cultural heritage of the historic town of Cromarty and the surrounding area on the Black Isle. It’s building is a Grade A former courthouse currently operating reduced opening hours as they work towards capital redevelopment. This project will allow the museum to continue to share the history of the town with its visitors – local, national and international – during this period of closure.

Budget and requirements
The total project budget is £18,500 ex VAT

Submission requirements
Interested production companies are invited to submit:

  • A short statement of interest
    Relevant examples of previous digital heritage or location-based work.
    Outline creative approach.
    Initial technical proposal.
    Proposed budget breakdown (creative, technical development, production, testing, contingency)
    Key personnel and experience.
    Confirmation of availability within the proposed timeline.

  • Download EOI_Cromarty_Museum here

Deadline
The deadline for responses is Friday 10 April 2026 at 5pm.
Submissions should be sent to curator@cromartymuseum.org.uk