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X-WR-CALNAME:Museums and Heritage Highland
X-ORIGINAL-URL:https://museumsandheritagehighland.org.uk
X-WR-CALDESC:Events for Museums and Heritage Highland
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DTSTART:20220101T000000
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DTSTART;TZID=UTC:20231128T103000
DTEND;TZID=UTC:20231128T120000
DTSTAMP:20260418T181257
CREATED:20231025T113200Z
LAST-MODIFIED:20231025T113202Z
UID:1595-1701167400-1701172800@museumsandheritagehighland.org.uk
SUMMARY:Understanding your data
DESCRIPTION:This workshop will look at how to access your social media analytics\, how to report them to High Life Highland and how your museum can use this information to further develop your social media strategies. \n\n\n\nHighLife Highland’s Service Level Agreement with Highland Museums requires quarterly reporting on all online ‘hits’. In recent years this has caused both confusion and inaccurate reporting. This workshop has been specifically designed to clarify what information is being requested and to help museums gain the skills to accurately report on their online data. It will also explore the benefits of conducting such audits in terms of building social media strategies and campaigns to help streamline your work in this area. \n\n\n\nTraining will be delivered by Siobhan Beatson (Manager/Curator at Ullapool Museum and MHH board member ) and Joe Derry Setch (Marketing and Communications Officer at MGS and MHH board member)
URL:https://museumsandheritagehighland.org.uk/event/understanding-your-data
LOCATION:Zoom\, United States
ATTACH;FMTTYPE=image/jpeg:https://museumsandheritagehighland.org.uk/wp-content/uploads/2023/10/data-scaled.jpeg
ORGANIZER;CN="MHH":MAILTO:nicola.henderson@museumsandheritagehighland.org.uk
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